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Promotional T-Shirts: Everything You Should Know to Boost Your Business | 2023

Promotional T-Shirt

Promotional T-Shirts have become an important marketing tool for businesses of all sizes, as they provide a unique opportunity to promote their brand and stay connected with their target audience. Whether it’s to promote a new product, increase brand awareness, or simply show appreciation to customers, promotional T-Shirts have proved  as cost-effective and highly efficient way of achieving these objectives. In this blog, we will explore the various aspects of Promotional T-Shirts, from their history to their advantages, and from the fabrics used to the printing techniques applied. We will also discuss some interesting facts about Promotional T-Shirts that you may not be aware of. So, whether you are a business owner or a marketer looking to expand your reach, read on to discover everything you need to know about Promotional T-Shirts.

  • What is a promotional t shirt ?
  • History of promotional t shirt.
  • How promotional t shirts help you in growing your business ?
  • Things to check before buying promotional t shirt.
  • Fabrics that can be used for promotional t shirts.
  • Importance of screen print in promotional t shirt.
  • Importance of embroidery in promotional t shirt.
  • Other product we can use in promotion.
  • Where to get your promotional t shirt.

“T-shirts are the most popular promotional product in the world. They account for over 50% of all promotional product sales”

promotional t shirt

What is promotional t shirt ?

A promotional t-shirt is a type of shirt that is created and distributed to advertise a specific brand, product, service, or occasion. These shirts frequently display a logo, message, or other promotional material that is printed or embroidered onto the fabric. They can be given away as giveaways, sold as merchandise, or used as uniforms for employees or event participants.

Promotional t-shirts are a common marketing tool because they are inexpensive, customizable, and have a broad reach. They can be distributed to a large number of individuals, making them a cost-efficient method of increasing brand recognition and generating interest in a product or service. Moreover, they can be designed to appeal to a particular target audience, making them a valuable tool for companies seeking to build brand loyalty or connect with potential customers.

Promotional t-shirts are a flexible and effective marketing tool that can be employed by businesses of any size and industry to advertise their brand and reach new audiences.

“Initially, undershirts were the intended target for T-shirt marketing and they were not deemed stylish until the 1950s.”

first promotional t shirt

History of promotional t shirt

The history of t-shirts has been long and varied. Originally used as undergarments by the US Navy in the 19th century, they have since evolved into popular clothing items and effective marketing tools. Here’s a brief overview of their history:

In the 1800s, plain white cotton t-shirts were issued to sailors as lightweight and easy-to-wash undergarments. Over time, they became popular among civilians, particularly men, as casual wear. Promotional t-shirts were first created in 1939 for the movie “The Wizard of Oz,” featuring the film’s logo as part of a marketing campaign. Tourist destinations also began selling t-shirts as souvenirs in the 1940s, often printed with the name or image of the place.

In the 1950s, graphic t-shirts featuring pop culture icons like Elvis Presley and James Dean became popular, serving as a means of self-expression. The counterculture movement in the 1960s popularized tie-dye t-shirts with psychedelic designs and messages of peace and love. Concert t-shirts became a staple of music merchandising in the 1970s, with fans purchasing shirts featuring their favorite bands and artists. In the 1980s, political campaigns utilized t-shirts as a means of promoting their message, and in the 1990s, businesses began using t-shirts to promote their brands.

One well-known story involving a promotional t-shirt is the legend of George Washington and the “I Cannot Tell a Lie” shirt. According to folklore, after confessing to chopping down a cherry tree, a shirt was printed with Washington’s statement and sold as a promotional item. While the story is not backed by evidence, it remains a popular part of American culture.

“The world’s largest promotional t-shirt measured over 80 feet tall and 120 feet wide. It was created for the rock band U2’s 360-degree tour”

how promotional t shirt help in business growth

How promotional t shirt help you in growing your business ?

Advantages for Brands –

1. Cost-effective advertising :

Promotional t-shirts are an affordable and effective way to promote your brand. By giving out t-shirts to your customers, you can increase brand visibility without spending a lot of money on advertising.

2. Builds brand recognition :

Promotional t-shirts with your brand logo and message help to increase brand recognition. People wearing your t-shirts become walking billboards for your brand, and this can help to attract new customers.

3. Creates brand loyalty :

Giving out t-shirts to customers and employees can help to create brand loyalty. People who receive a free t-shirt are more likely to feel positively about your brand and become repeat customers.

4. Boosts team spirit :

Providing branded t-shirts to employees can help to boost team spirit and create a sense of unity among staff members.

Advantages for Individuals –

1. Comfortable and versatile :

Promotional t-shirts are usually made from soft, comfortable materials and come in a variety of styles and sizes. They can be worn for a range of activities, from exercising to casual wear.

2. Free or low-cost :

Receiving a free promotional t-shirt is always a great perk. Even if you have to pay a small fee for the shirt, it is still an affordable way to add to your wardrobe.

3. Fashionable and trendy :

Many promotional t-shirts feature eye-catching designs and trendy styles. By wearing a promotional t-shirt, you can stay up-to-date with current fashion trends.

4. Environmental benefits :

Some promotional t-shirts are made from eco-friendly materials, such as organic cotton or recycled polyester. By wearing these shirts, you can help to reduce your environmental impact.

All in all, promotional t-shirts offer many advantages for both brands and individuals. By providing a cost-effective advertising solution, boosting brand recognition and loyalty, and offering comfortable and fashionable options for individuals, promotional t-shirts are a win-win for everyone involved.

“Frequently, promotional shirts are utilized to increase awareness for a particular cause or charitable organization. The largest t-shirt worn by the most people was achieved by 2,950 participants in the Philippines, who all wore a red shirt to raise awareness for heart disease”

things to check before buying promotional t shirt

Things to check before buying promotional t shirt

1. Quality :

The quality of the promotional t-shirt is a vital aspect to consider. You want to select a t-shirt that is manufactured from premium materials and is sturdy enough to endure multiple washes.

2. Design :

The design of the promotional t-shirt is also crucial. You want to pick a design that represents your brand well and is attention-grabbing enough to draw notice. Ensure that the design is properly arranged and printed in high resolution.

3. Size :

It’s essential to take into account the range of sizes available when purchasing promotional t-shirts. You want to ensure that the t-shirts come in different sizes so that everyone can find a size that fits them comfortably.

4. Color :

The color of the promotional t-shirt can also have an impact on how well it represents your brand. Choose a color that complements your brand’s color palette and is bold enough to stand out.

5. Printing Method :

T Shirt printing method used to create the design on the promotional t-shirt is also important. Screen printing is a popular option, but other methods such as heat transfer or direct-to-garment printing can also be effective.

6. Price :

Finally, it’s important to take into consideration the cost of the promotional t-shirts. You want to choose a t-shirt that is cost-efficient while still meeting all of your quality and design requirements.

By considering these factors, you can make a knowledgeable decision when purchasing promotional t-shirts that will effectively represent your brand and reach your intended audience.

 “The largest collection of promotional t-shirts is held by Ron Wade, who has over 16,000 t-shirts in his collection”

fabrics used in promotional t shirt

Fabrics that can be used for promotional t shirts

1. Cotton :

Cotton is one of the most frequently used materials for t-shirts, including promotional ones. It’s a supple and cozy textile that’s ventilated and simple to maintain. Cotton t-shirts are suitable for daily attire.

2. Blends :

Many promotional t-shirts are crafted from a blend of materials, such as cotton and polyester. This can merge the best characteristics of each fabric, making for a comfy and sturdy t-shirt.

3. Polyester :

Polyester is another widespread fabric for promotional t-shirts. It’s resilient, light, and wrinkle-resistant, making it a solid option for sports or outdoor activities. Polyester is also moisture-wicking, which means it can help regulate body temperature and keep you dry.

4. Recycled materials :

Some promotional t-shirts are manufactured from recycled materials, such as plastic bottles or fabric scraps. This is another eco-friendly option that can also be long-lasting and comfortable.

5. Organic cotton :

Organic cotton is cultivated without using harmful chemicals, making it an eco-friendly choice for promotional t-shirts. Additionally, it is gentle and cozy to wear.

By understanding the different types of fabrics that can be used in promotional t-shirts, you can make an educated choice when choosing the material that best fits your requirements.

“A promotional piece fashioned by the French luxury label Hermès holds the title for the most costly t-shirt globally. It is made from crocodile leather and costs over $91,000”

Screen printing in promotional t shirt

Importance of screen print in promotional t shirt

Screen printing is a commonly used technique for printing designs and logos onto promotional t-shirts. Here are some reasons why screen printing is important for promotional t-shirts:

1. Excellent quality :

Screen printing provides high-quality prints that are robust and long-lasting. The ink applied in screen printing is layered, resulting in vivid colors and crisp lines.

2. Cost-efficient :

Screen printing is a cost-efficient way of printing designs onto t-shirts, particularly for large quantities. The process is fast and effective, making it a preferred choice for promotional t-shirts.

3. Adaptable :

Screen printing can be used to print designs onto a range of fabrics, including cotton, polyester, and blends. It’s also suitable for printing on t-shirts of different hues and sizes.

4. Brand visibility :

Screen printing is a fantastic way to enhance brand visibility. By printing your logo or message onto t-shirts, you can create mobile advertisements for your brand.

5. Personalized :

Screen printing allows for a high degree of personalization. You can choose the colors, design, and location of the print, making it easy to create distinctive and striking promotional t-shirts.

In conclusion, screen printing is a crucial technique for printing designs onto promotional t-shirts. It offers excellent quality and long-lasting prints that are cost-efficient and adaptable, making it a preferred choice for numerous brands. By utilizing screen printing for your promotional t-shirts, you can increase brand visibility and create customized designs that are distinctive and attractive.

“NASA once used t-shirts as a promotional tool to get people interested in the space program. Their “Worm” logo t-shirt is now considered a collector’s item”

Embroidery in promotional t shirt

Importance of embroidery in promotional t shirt

Certainly! Customizing promotional t-shirts with embroidery is an essential technique. Here are some reasons why embroidery is significant for promotional t-shirts:

Superior quality finish :

Embroidery provides a premium and graceful finish to promotional t-shirts. The process involves stitching the design onto the fabric, creating a textured and three-dimensional effect that adds depth and character to the design.

Endurance :

Embroidered designs are highly enduring and long-lasting, ensuring that your promotional t-shirts maintain their appearance and quality even after multiple washes.

Brand acknowledgment :

Embroidery helps to increase brand acknowledgment by providing a unique and recognizable design that stands out from the crowd. This makes it an effective way to promote your brand and enhance its visibility.

Professional appearance :

Embroidered designs give promotional t-shirts a professional and refined look that can help to impress clients and customers. It’s an excellent way to create a lasting impression and make your brand appear more established and reputable.

Versatility :

Embroidery can be used to customize a range of promotional t-shirts, including polo shirts, button-up shirts, and sweatshirts. This makes it a versatile option for brands that want to create a unified look across different types of apparel.

In conclusion, embroidery is a crucial technique for customizing promotional t-shirts. It offers a superior quality and enduring finish, enhances brand acknowledgment, and provides a professional and refined appearance that can help to impress clients and customers. By utilizing embroidery for your promotional t-shirts, you can create unique and versatile designs that represent your brand’s values and messaging.

“The first promotional t-shirt given out at a sports event was at the 1939 New York World’s Fair. The t-shirts were given to attendees of the opening day parade”

Products we can use in brand marketing

Other product we can use in promotion

Certainly! There are a variety of promotional goods available in the marketplace that can be utilized for brand promotion besides t-shirts. Here are some examples:

Promotional Caps and Hats :

Personalized caps and hats featuring your brand’s emblem and message can be an excellent way to promote your enterprise. They are prevalent and functional items that individuals can wear regularly, making them an outstanding choice for enhancing brand visibility.

Promotional Tote Bags :

Tote bags are environmentally friendly and reusable, making them an ideal promotional product. By personalizing tote bags with your brand’s logo, you can create a practical and sustainable item that people can use regularly while promoting your brand.

Branded Writing Instruments :

Branded writing instruments are an affordable and practical promotional item that can be used by both businesses and individuals. By imprinting your brand’s emblem and message on pens, you can create a useful and long-lasting item that people can use daily.

Promotional Water Bottles :

Personalized water bottles are a practical and eco-friendly promotional item that can be used by people regularly. By printing your brand’s logo on water bottles, you can create a useful item that promotes your brand while encouraging people to stay hydrated.

Promotional Flash Drives :

Promotional flash drives are practical and versatile items that can be used for both personal and professional purposes. By customizing flash drives with your brand’s logo, you can create a useful item that people can use daily while promoting your brand.

In conclusion, there are several promotional goods available in the marketplace that can be used for brand promotion besides t-shirts. Personalized caps and hats, eco-friendly tote bags, branded writing instruments, personalized water bottles, and promotional flash drives are some of the options that can be used to enhance brand visibility and promote your enterprise effectively. It’s essential to choose the right promotional goods that align with your brand’s values and messaging to create a lasting impression on your target audience.

“Promotional t shirt are a frequently employed marketing tactic due to their reasonable cost, perceived value, and the likelihood that they will be donned by individuals potentially interested in the promoted product or service.”

Where to get your promotional t shirt

At Custombaba, your go-to destination for high-quality promotional t-shirts at affordable prices. At Custombaba, we believe that everyone should have access to quality promotional products that can help boost their brand, organization, or event. That’s why we’ve made it our mission to provide top-of-the-line t-shirts that are designed to impress, without breaking the bank. We’re proud to offer some of the best prices in the industry, along with free delivery on all orders. So whether you’re looking for custom t-shirts for your business, sports team, school, or event, you’ve come to the right place. Let’s dive into what makes Custombaba t-shirts the best choice for your promotional needs.


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